On January 3, 2025, CASEN held a New Year sales mobilization meeting. The meeting was mainly focused on the cooling tower sales strategy. The sales team conducted in-depth discussions on market trends, customer needs, and product advantages. The focus was on analyzing sales in different regions, including sales potential, customer feedback, and competitive situation in each region. At the same time, discussions were held on how to improve product competitiveness and meet the diverse needs of customers.
Main topics discussed at the meeting
1.Market analysis: The sales team conducted an in-depth analysis of the overall trend of the current cooling tower market. It pointed out that with the increasing awareness of environmental protection, the market demand for high-efficiency and energy-saving cooling towers is growing. At the same time, competitors are constantly launching new products and solutions.
2.Sales strategy: The sales strategy for different customer groups was discussed. The differentiated advantages of the products, such as energy saving, low noise, and high reliability, were emphasized. Personalized sales plans were also proposed to meet the specific needs of customers.
3.Customer feedback: Customer feedback and opinions on cooling towers, evaporative condensers, and air coolers were shared. Customers are concerned about the performance, quality, and after-sales service of the products. In response to these feedbacks, the R&D department and the sales team jointly discussed improvement measures.
4.Team collaboration: The collaboration between the sales team and other departments was emphasized. All departments need to work closely together to solve customer problems and improve customer satisfaction.
Core conclusion
1.Sales target: The sales target for 2025 has been determined.
2.Product advantages: The advantages of cooling towers, evaporative condensers, and air coolers have been clarified, including energy saving, environmental protection, and high efficiency. The sales team should make full use of these advantages to improve product competitiveness.
3.Customer service: Strengthen customer service and respond to customer needs in a timely manner. Ensure that customer satisfaction reaches 100%.
4.Teamwork: Strengthen teamwork and improve work efficiency. All departments should work closely together to complete tasks together.
Follow-up plan
1.Sales training: Organize sales team training to improve sales skills and professional knowledge. The training content includes product knowledge, sales skills, customer communication, etc. of cooling towers, evaporative condenser, air coolers, etc.
2.Market promotion: Develop a marketing promotion plan and promote products through online and offline channels. Improve CASEN's popularity and reputation.
3.Customer follow-up: Follow up with customers and understand customer needs. Solve customer problems in a timely manner and improve customer satisfaction.
4.Team building: Strengthen team building and improve team cohesion. Organize team activities regularly to enhance communication and collaboration among team members.
5.Through this meeting, the sales team clarified the sales goals and strategies, and will actively work to contribute to the development of the company.
The new year brings new things. In 2025, CASEN will stick to its original aspirations, adhere to the customer-centric philosophy, and always put customer needs first. We will continue to optimize product quality to meet the ever-changing needs of customers. We will continue to work hard to provide customers with better products and services and promote the sustainable development of the company.
